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Chrysler to reduce its SUV lineup
By Yoann Besnard on 22 March 2008 | (0) Comments | Permalink
In an interview given to Bloomberg, Jim Press revealed that the carmaker needs fewer SUVs.
Chrysler president said that the company needs half of its 11 current SUV models. Three quarters of its American sales are generated by its SUV models and the carmaker wants to consolidate its brands to cut costs.
"We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering,'' Press said. "Our finances will have better quality.''
Chrysler has plans to reduce total models by almost a third, to about 19 from 28. The carmaker has already axed the Pacifica and PT Cruiser Convertible models.