Mazda to unveil the 1 in Paris
Mazda is rumoured to unveil a small Mazda 1 at the next Paris Motor Show in September.
The Japanese starts expanding its lineup to increase its sales worldwide after years of recovery. The Mazda 1 will be the first new addition to the range which is expected to be launched in 2010. If technical details remain unknown, the Mazda 1 is reported to be the first model to feature the new corporate’s DNA that appeared on the Nagare concept car.
Like the Ford Ka, the Mazda 1 might be based on the Fiat Panda platform unless the Japanese carmaker decides to go on its own. After all, it has a long expertise of building Kei car in its domestic market.
The Mazda 1 will spearhead a launch of new vehicles with stronger identity in order to improve brand image. In addition to the Mazda 1, Mazda will also unveil a small crossover at the Moscow Motor Show. The next-generation MX-5 will be the first model available in the current lineup to feature the new styling DNA.