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Bugatti to show a Veyron Hermès at Geneva
By Yoann Besnard on 12 February 2008 | 
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Bugatti will unveil a new limited edition Veyron at the Geneva Motor Show. The company will collaborate with the fashion Hermès brand to create the new unique vehicle. Both companies worked together in the 1920’s.
Limited edition is the best way Bugatti has found to sell its supercar Veyron. By promising more exclusivity to potential buyers, Bugatti expects to sell the quota of 300 cars originally planned. Indeed, since its launch, the company has only sold 125 vehicles.
After the Pur Sang and Pegaso editions, the Hermès collaboration will likely feature tons of leather and embossed logos. Some people in Dubai will likely be tempted by this new Veyron.