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Cadillac considers a hybrid SUV for Europe

By Yoann Besnard on 17 February 2008 | Commentaires (0) Comments | Permalink

Cadillac will display the Escalade Hybrid SUV at the next Geneva Motor Show as the company is seriously considering importing hybrid models in Europe to expand its lineup.

Cadillac sales suffers from a few problems in Europe. The lineup is to small to cover all segment of the market a bit like Lexus. Except for the BLS, the company doesn’t offer any diesel engines and the Cadillac brand itself is still considered new in most parts of Europe.

Cadillac executives think that a taking a similar path to Lexus in the US might help the brand to increase its sales on European markets. Unfortunately for Cadillac, European customers aren’t fond of hybrid vehicles which doesn't offer much more than the ubiquitous diesel powered vehicles on the paper. They cherish their diesel cars and launching a SUV, unfitted for European roads, won’t help increase the sales even with a hybrid system.

If the company wants to increase its sales in Europe, it has to show the CTS V6 diesel at Geneva and then European customers will notice the brand.


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