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Hyundai Genesis won't sport the company's logo

By Yoann Besnard on 9 February 2008 | Commentaires (0) Comments | Permalink

Hyundai has finally made the decision not to feature the company’s logo on the Genesis set to compete on the premium segment.

At the Detroit Motor Show, Hyundai displayed two Genesis whose only difference was the grille. One was sporting the company’s logo while the other one was featuring four horizontal bars and a divider in the middle. After gauging the reaction to both grilles, Hyundai decided to drop the company’s logo, often synonym with cheap cars.

Also in an interview with Automotive News, Hyundai's vice president of product development, John Krafic, said that the company expects a fifth of buyers will choose the V8 engine. He also said that cylinder deactivation and direct injection might be developped. He even mentioned a possible supercharger if there is a demand for it.

The Genesis will go on sale from next summer and will be available with a choice of V6 and V8 engines.


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