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Logan to conquer the US?

By Yoann Besnard on 28 February 2008 | Commentaires (0) Comments | Permalink

448557802_c95e30dc2a_o Mahindra & Mahindra has to double its efforts to catch up with Tata that will announce next week the acquisition of Jaguar and Land Rover. The Indian carmaker is considering building a plant in the US.

M&M has lost one battle, but is already readying for another, in the US this time where it wants to build a factory. Located near Chicago, the future facility would produce the company’s models such as the Scorpio, the Bolero and the Ingenio, but also the Logan according to the rumours. The carmaker is currently looking for partners and entered into talks with a few American companies.

For Renault, the new factory would enable him to enter the American market by the back door. Only Mahindra&Mahindra’s brand image would suffer if the Logan fails. On the other hand, the Logan’s success enable the French carmaker to come back in the US as long as it doesn’t plan to sell a reincarnation of the LeCar.

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