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Scion to expand its lineup to boost sales
By Yoann Besnard on 21 March 2008 | 
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If Toyota increased its sales globally and among its brands over the years, Scion looks like a lame duck with its declining sales. Toyota plans to expand the lineup to increase the brand’s sales.
With sales down by 25% to 130,000 last year, Scion’s future look blurred as company’s executives expect the volumes to remain unchanged this year. In an interview with Detroit News, Scion vice president Jack Hollis explains the poor sales as a result of a limited lineup. Aware of the problem, Scion is determined to take the bull by the horns and the carmaker plans to release three new models in the future to boost sales.
“Looking at fresh new concepts is something that Scion will be doing more often as we consider the possibility of adding a fourth, fifth or sixth vehicle to our lineup to expand the flow of youth into Toyota and Lexus,” told Holis to the newspaper.
The company is also considering launching hybrid models. Until now, Toyota has reserved its hybrid solutions to the top of the range or to a car, the Prius, designed around the hybrid solution. Developing hybrid Scion models might be a financial challenge as the brand sells its current lineup at a competitive price.
