Tesla boss confirms 2009 European launch
Tesla has announced that it will start selling the roadster in Europe at the end of 2009 at a price of £79,000/€100,000, but don’t rush for your chequebook as the Roadster won’t be available in the UK.
Tesla has decided to boost its sales by exporting its cars to Europe. With the help of the weak dollar, one did expect the roadster to be sold at a competitive price, but it seems that Tesla executives don’t really known anything about exchange rate. Indeed, if a Euro is roughly $1.5, a Euro is equal to $1 for them. While the roadster was expected to cost around €80,000, European customers will have to pay €100,000 to own a Tesla car.
In an interview with the Financial Times, Tesla boss Ze’ev Drori justifies the higher price with laughable reasoning such as shorter average driving distances and higher fuel prices. The car will be sold in France, Germany, the Netherlands, Denmark and Norway.