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Saab is working on a new compact
By Yoann Besnard on 6 September 2007 | (0) Comments | Permalink
After much equivocation, Saab is currently working on new compact model due to be launched in the next decade.
This time, the Swedish carmaker will not make another attempt at building a Saabaru 9-2. The designers will focus on giving the compact model a striking design which will take inspiration from the Aero-X concept car.
This is a very good news for Saab. However the premium compact market is a tough market where German competitors meet a big success. The Audi A3 leads the market with 229,394 cars sold last year. BMW sold 151,918 cars over the same period. Unfortunately for Saab, the market will be more mature in the next decade. BMW recently unveiled the 1 Series coupé and will soon reveal a convertible variant. Several Audi A3 convertible have been spotted in the world. Even Mercedes plans to reshuffle its A Class and B Class in order to fight with Audi and BMW. If Saab wants to succeed, it will have to launch, not only a car, but also with a range.